Vanguard Brandbook

2021

Vanguard is a fictitious brewery and beer brand. This brandbook spells out the various requirements for logo use, color use, typography, voice, personality, and many others.

Category

Branding
Layout Design

Software

InDesign
Illustrator
Photoshop

Front cover of Vanguard Brand Guidelines book Spread of Vanguard Brand Guidelines book featuring table of contents Spread of Vanguard Brand Guidelines book featuring 'Who We Are' Spread of Vanguard Brand Guidelines book featuring 'Our Values' page 1 Spread of Vanguard Brand Guidelines book featuring 'Our Values' page 2 Spread of Vanguard Brand Guidelines book featuring 'Our Values' page 3 Spread of Vanguard Brand Guidelines book featuring 'Our Brand Promise' Spread of Vanguard Brand Guidelines book featuring 'Our Personality' Spread of Vanguard Brand Guidelines book featuring 'Our Voice' Spread of Vanguard Brand Guidelines book featuring logo Spread of Vanguard Brand Guidelines book featuring logo clearspace treatment Spread of Vanguard Brand Guidelines book featuring logotype/wordmark Spread of Vanguard Brand Guidelines book featuring logotype/wordmark clearspace treatment Spread of Vanguard Brand Guidelines book featuring stacked version of logo including logo and logotype/wordmark Spread of Vanguard Brand Guidelines book featuring typography standards for print and web use Spread of Vanguard Brand Guidelines book featuring brand colors, main and supporting Spread of Vanguard Brand Guidelines book featuring logo color usage